Your LinkedIn Summary - Here's How To Put It Together In a Way That Sets You Apart From Competition.
Kim Peterson Stone, CEO CommonSenseHealth.org
Your LinkedIn summary is one of the most powerful components of your entire LinkedIn profile.
Your LinkedIn summary is the condensed version of your story. Make sure that you share not only your credentials and your experience but your passions, interests hobbies, and what inspired (and inspires) you to do what you do.
A few questions to ask yourself when putting together your LinkedIn Summary are …
Who is your ideal client or who do you most enjoy working with?
Independent business owners? Women in business? Healthcare practitioners? Paint a picture of your ideal client avatar and explain why you are so passionate about helping them achieve their goals.
What are you passionate about?
Health and wellness? Children's welfare? Community involvement? Philanthropic endeavors? How did you start your journey and why are you involved in these various activities? What makes you so committed to making a difference in this particular area?
What types of services or products do you provide?
Do you specialize in any unique offerings? What differentiates you from similar type products in the marketplace?
What or who inspired you to get into this particular line of work?
Tell your story of what led you to this point in your career. Were you inspired by your parents? A teacher? A life altering event? Or was this something that you had an interest in since you were young?
Where can they learn more or reach you?
Do you have a white paper, article or video that you would like to direct people towards? Think in terms of offering information that would be of benefit to them, not something that would be directly selling you or your company. If so, including the link. You can add your email address and your phone number as well.
The objective is to give a more personalized view of what you are bringing to the table.
You want to explore synergies between you and potential clients before making your initial contact … and creating a well-crafted summary section will help you just do just that.
If you aren't comfortable writing your own summary, hire it out!
You can find someone with expertise in this area by doing a search on LinkedIn, Google or a virtual assistant work place like Fiverr.
This is a prominent aspect of your presence on LinkedIn and if you don't feel comfortable putting the final version together yourself, it's worth the investment to have someone with more experience wordsmithing to put it together for you.
Invest the time in crafting your ideal LinkedIn Summary, it will provide you with a virtual handshake that will help you initiate conversations with your ideal prospects around the clock.
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence via social media.
Kim has built a network of 150,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients. She speaks on How to Get Seen, Connect and Build Quality Business Relationships Through LinkedIn and Social Media.
To inquire about booking Kim for your next conference or event, please click here.
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