Why You Should Get A Little More Serious About Your Presence On LinkeDIn

Kim Peterson, CEO CommonSenseHealth.org


No matter WHAT industry you are in, you need to have a great profile and be active on LinkedIn.


After the Microsoft buyout was announced back in June of 2016, I’ve been keeping an eye on developments while tracking my own follower acquisition as well as new lead generation.



Back in June of last year, Business Insider quoted Microsoft CEO, Satya Nadella.


"Think about it: How people find jobs, build skills, sell, market and get work done and ultimately find success requires a connected professional world. It requires a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics. This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete.


I believe the LinkedIn platform will be a big part of how business is conducted as we move forward; those who understand and participate will benefit immensely...those that don’t...may find themselves left behind.



Here are a few simple and easy to execute strategies to make sure you get and stay ahead of the pack.

• You can follow people relevant to your industry or contribute yourself on LinkedIn Pulse 

• Make sure your summary section clearly describes what you do, how you help people. Practice wording, get feedback and remember to use words that would come up when people search for what you do.

I recently upgraded to the Sales Navigator version ($79 per mo….save 20% if purchased 12 months at a time...I’m going month to month for now) of LinkedIn vs. free. I did this mainly to check out people who are viewing my profile and saving those who are potential clients or partners. Of the over 2,000 people viewing my profile over the past 90 days, there were quite a few I’m interested in building relationships with; and the Sales Navigator should help me be far more proficient at this than shooting from the hip as in years past.  

Whether you are in sales, customer service, new product development etc. you will benefit from connecting with business people within and outside of your industry who may have answers, connections or products you are looking for.


In 2016 LinkedIn was responsible for generating 95% of our sales … and we had no real process in place to generate leads, we basically waited for people to come to us (BEAUTIFUL! Right?!).


In 2017 with the help of the new upgrades and tools LinkedIn has to offer, we are becoming much more informed and intentional about business relationship building and opportunity seeking. 



Taking a few minutes each day to check your news feed, contribute with relevant information and updates when necessary; and actively look for people you can help and can help you can help you meet and exceed your goals in a much more effective way than going it alone. 








Kim Peterson is a passionate Health & Wellness Advocate and the CEO of CommonSenseHealth.org. Prior to founding CSH, Kim was the Founder and CEO of a medical device firm that rapidly became a multi-million-dollar leader in the light therapy industry. 

Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide; representing brands from  events to apps, medical services, fitness products and services...and the list goes on. 

Kim has built network of subscribers, fans, and followers of 100,000 + which continues to grow and expand daily.​​​

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If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.

If you are ready for a coach and accountability partner to give you the guidance, truth, and tough love you need to make it happen, then reach out. Click here and type “I’m ready” in the message area and I will get back with you personally to discuss.

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