Kim Peterson, CEO CommonSenseHealth.org for
Why should you advertise and how big of a difference can it really make for your new business?
You may be thinking:
But truth be told, when you are using advertising to create awareness for your products and services, you automatically create more awareness for everything you are doing. Journalists and bloggers find companies that advertise to use as reference sources or “experts” in their fields. People remember companies that advertise and follow and friend them on Facebook as a result. Employees can also reference well-placed ads as a source of pride in place they work.
Another benefit to advertising is that if you want your message to hit on the day a product launches or event is about to happen, advertising is the only vehicle you control completely to do so. With the ability to drill down your demographic so precisely with Social Media tools like Facebook, you are able to get your message out to people most likely wanting to hear it, when you want them to hear it, rather than taking the old fashion, shotgun based approach.
The force that drives a great deal of conversion and trust building these days is helpful and informative content and conversations – eBooks, webinars, video, your presence on Social Media and blog posts – advertising is a great way to help get that content found and shared once you’ve gone to the effort to produce it.
Advertising helps you define your corporate identity. Defining your identity is important! It means that you are creating an image for yourself that focuses on your strengths and gives you a uniqueness by which you can be easily recognized. It’s very important to distinguish yourself as an organization that stands for quality and success. If you can establish yourself as a brand that is trustworthy, people will always put you first compared to your competitors.
What you need to keep in mind with regard to advertising your business after launch is that:
Advertising is the portion of your business responsibilities that rejuvenates and draws new life (sales/revenue) into the process. It is of critical importance to have a game plan and resources to consistently get the word out about what you do.
HealthPRO is a great tool to help you pull all the pieces together in terms of building your identity while helping you advertise your business to the people most likely to want to know more about it.
Thankfully you no longer need to have a multi-million dollar budget in order to get noticed, but as a result, the marketplace is a cacophony of information. It is important to get out there consistently and often in order to build your presence and carve your niche in the market you are in.
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