Why You MUST And How You CAN Use LinkedIn - Social Media To Build Relationships And Grow Your Business Or Career
Kim Peterson, CEO CommonSenseHealth.org
When you are in a highly competitive and complex industry … how do you differentiate yourself?
How do you set yourself apart and above the noise?
One interaction and relationship at a time.
Human connection is an art/science, but how we interact, as humans, and humans working in business has changed over the past few years, hasn’t it?
A few words from the Quickbooks Blog …
“Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company.
To be effective, however, these social interactions need to be real, two-way conversations and not one-sided marketing messages “pushed” at followers and fans.”
So we know that we need to be participating in some way, shape, or form in order to stay relevant, but what’s the bottom line from a relationship-building standpoint?”
Melonie Dodaro from LinkedIn’s Sales Blog hits the nail on the head IMHO here …
“The Power of Reciprocity
When someone does something nice for you, there is a natural psychological urge to return the favor. This effect is known as the Law of Reciprocity and it is a powerful reason why developing meaningful relationships will pay off over time.
Using reciprocity to your advantage when developing relationships can be as simple as introducing two connections that can mutually benefit from meeting each other. This could inspire them to introduce you to one or more of their connections but even if it doesn’t, it’s important that you act without the expectation of receiving anything in return.
Sometimes that means sharing relevant and interesting content that you come across if you believe it’s perfectly catered to an individual’s interests or vocation. Whether it is an article, white paper, eBook, checklist, video or anything else, it should help solve a pain point for them or provide them with education to make an informed decision. You will want to make certain that any content you share, whether your own or someone else’s, looks professional and will leave a positive impression on your connection.”
You can set yourself above the noise by using time-tested principles, on new platforms.
It’s about finding the people you can positively impact, by providing value, assistance, and goodwill.
Educate yourself. Take advantage of the leverage a strong social media presence can provide.
Solving people’s problems … one relationship at a time … sets you apart in a BIG way.
Kim Peterson is a passionate Health & Wellness Advocate and the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide. Prior to CSH, Kim was the Founder of Light Force Therapy, a company that rapidly became a multi-million-dollar leader in the light therapy industry.
Kim has built a network of 120,000 + highly engaged subscribers, fans, and followers which produce consistent sales and expands daily; and speaks on how to build relationships via social media in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed as well as Living Up to Your Fullest Potential, TODAY!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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