Kim Peterson, CEO CommonSenseHealth.org for
Who exactly are your clients?
What is their value to you over time?
Unfortunately, many companies don’t take the time to calculate the cost of obtaining a new client, verses the profit experienced by keeping them.
Alex Lawrence, writer for Forbes Magazine, states that...
"For those who feel that customer retention plays a relatively minor role in helping a company grow a healthy bottom line, here are a few statistics you might be interested in. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer."
If these numbers got your attention and you are looking to put some procedures in place to keep those incredibly valuable clients happy, then take a look at these questions, steps and benefits for thought starters on how to pull it all together for your business.
Questions To Ask:
Steps You Can Take:
Potential Benefits Achieved:
The bottom line is this: To deliver the customized and highly personalized products, services, and experiences your clients increasingly demand, you need a highly efficient lens through which to understand them.
To learn what your client really wants, you must watch, talk, consistently reach out to and build trust with them. When you create procedures that cover all aspects of this information gathering process, you will be equipment to keep your most valued clients while laying the groundwork to ensure positive word of mouth generated as a result of happy clients will make it far easier to attract new ones as well.
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Kim Peterson, Keynote Speaker, LinkedIn Expert, Teaching Teams To Increase Increase Opportunities By Building Relationships Online
Kim is the Founder & CEO of CommonSenseHealth, a health-conscious, Colorado-based digital marketing firm,
CommonSenseHealth has provided top-notch digital marketing & social media services for the health & wellness industry
worldwide since 2009.
If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.
I also speak on how to build relationships via social media in such a way that will dramatically improve your (or your team's) overall results and open doors to opportunities you never knew existed!
To inquire about booking me, please offer a few details in the message area here, and I will get back with you personally to discuss.