Kim Peterson Stone, CEO CommonSenseHealth.org
Are you in the type of business that requires you to make cold calls?
Do you love this process? Are you getting stellar results?
If it's not your very favorite thing in the whole wide world, but you HAVE to do it, here are a couple of suggestions that could make it much more appealing to you, less intrusive to them and far more productive overall.
Are you ready?
Let's do this.
If what you're doing now is approaching a brick-and-mortar location, opening the door, walking in, and asking the receptionist to speak to the business owner …
perhaps you're not getting as warm as a welcome as you'd like, and your success rate is not up there where it needs to be.
If instead, if you said something like …
“Hi, I'm Amber, and I work for ABC digital marketing company (hand over your card). We are a firm that helps local businesses, like yours, increase the numbers of new clients they attract each month by increasing their Google ranking online.”
“I know you're busy and I won't take up your time. If you be so kind as to give me a card or a name of someone who I can send our Top 10, No Cost, Ways To Increase Your Google Ranking report, I'll do that at no obligation at all and they can read it at their leisure. Would that be okay?”
You can always throw something in there like, “I have a few clients that have picked up an additional 10 new customers a month using just one of these practices.” Only if it's true, of course.
When you get back to your car open up your LinkedIn app and do a search for this individual then reach out and say that you just spoke with Marcy at their front desk (give him a compliment as to how helpful Marcy was, how clean the location was, how great it looked, etc.) and that you’d be honored to connect with them here on LinkedIn . Let him know that you have some information for them that could potentially help them increase the number of new clients they bring in every month.
You can then continue the conversation online, offering a couple more pieces of valuable information to this new contact BEFORE scheduling a time to stop back by.
This person has then had an opportunity to learn more about you and your business along with what you are able to do for them, and if you've done a good job during your communication you've asked him a little more about the struggles that they may be having.
When it's time to finally meet in person, a relationship has already been established and the groundwork has been laid, now you can go in and really assess the problems that you will be solving for this particular individual and their business.
A better MUCH better way to cold call when you bring LinkedIn into the picture, would you agree?
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence via social media while generating leads and sales worldwide.
Kim has built a network of 150,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training on How To Make An Impact Online and Peak Performance Strategies That Get Results, please click here to email Kim directly and she will get back with you personally to discuss.
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