Top 3 Points To Consider - When Determining Whether Or Not To Hire An Agency To Manage Your Social Media
So you’re deep into reviewing your marketing strategy for the year and the topic of social media is on your mind. Let’s touch on a few of the more common thoughts concerning social media:
“We’d be paying the agency too much for social media each month.”
It is important to think about “the agency” in terms of the absolute value that they are offering your business. When you hire an outside agency, you are hiring a full team of people with varying levels of experience, backgrounds, strengths, and salaries. Regardless if it is the C-level executive or the entry-level technician working on your business, you’re paying the same amount. In fact, you may be receiving a team of professionals for the same cost as hiring one marketer in-house.
Which leads us to…
“We could hire an entry-level person to do it instead.”
You certainly could employ a fresh college graduate to work on social media in-house. However, strong social media talent comes with experience and know-how to adapt to a field with constantly changing tools and trends. Hiring an agency that focuses on a specific niche, rather than claiming to be all things for all industries, lends another level of professionalism and skill which is of benefit to your organization as well.
Keep in mind, by hiring an entry level person, you could also be incurring the additional costs of training, researching, poor ad placement, lack of results tracking - insider industry connections and knowledge; and time lost while learning how to fix issues or become familiar with a new platform.
Cost is perhaps the No. 1 reason business owners finally bite the bullet and hire a social media manager. After setting up and managing their own accounts for some time, they realize the time they're spending is taking away from revenue-generating activities.
When you can clearly see you're forfeiting money to manage your accounts, or you just don't have the knowledge base to get them going in the first place, hiring someone becomes an easy decision.
For instance, if you value your time at $100/hour, hiring someone for half of that, who is experienced, has a track record and does social media as their businesses core, is a logical choice.
"What we really need is more clients."
No matter how big or small you business may be, a social media agency will concentrate on making your brand more accessible. For this, an agency can engage social media managers to carry on social media activities, create posts & graphics, boost posts, build email lists-followers & likes, etc. The emphasis is on capturing visitors’ attention and turning them into buyers or permanent clients.
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