Kim Peterson, CEO CommonSenseHealth.org
According to Inc. Magazine...
"More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don't keep track of their business goals, and 77 percent have yet to achieve their vision for their company."
By following these simple strategies below, you could be on your way to being the top 20% of all small business owners. Are you ready?
1) Put a timeframe on it. Saying that you’ll start a business sometime within the next 12 months isn't a measurable goal.
I will have my business formed, up and running no later than March 31st gives you the template with which to add weekly or monthly deadlines and celebrate your small wins along the way, it can go something like...
Brainstorm and collect information on our ideal client and services we offer by Jan 10th
Decide upon a name and corporate structure by Jan 15th
File Incorporation papers by Jan 18th
Analyze anticipated expenses vs. what the market will pay, project numbers of clients/sales needed to meet financial goals by Jan 31st
Outline sales funnel process by Feb 10th
These will be your milestones... the small wins that you need in order to measure and celebrate your progress.
2) Make a plan, act and be prepared to modify. In today's fast paced, technology driven marketplace, doing a 5 and 10-year plan (which used to be commonplace) is incredibly old school and pretty unrealistic.
While it's good to have an understanding of the type of business you are in and the services you provide, be open to what your wins and losses tell you when making the decision on how to move forward.
Remember when Amazon just sold books?
You will need to have a game plan with regard to ...
Marketing - How do you represent yourself? Everything from logo design to content shared to outreach materials fall under this category. What is your image and how will you portray it?
Sales - What is your game plan with regard to sales generation? How will you get customers in the door, so to speak? Will you advertise primarily online? Do you have a heavily trafficked website presence? Are you visible on social media? Will you offer ads or coupons in print form?
It's critical to make sure your funnel is consistent and productive. It will change as technology does, but having a solid and multi-pronged outreach strategy will serve you long term.
Operations - What are your processes and procedures in terms of bringing someone on board from a service standpoint or from invoice to getting the product out the door? How can you perfect? Improve? Streamline?
Creating measurable, time-sensitive goals in all three of these areas will give you a solid foundation with which to build your thriving business on.
3) Keep moving forward...patience & persistence. The likelihood of you getting everything right the first time is minuscule ... that's okay! As you create, act, analyze, redefine and take further action, you will gain valuable knowledge and insights which will divert your path in ways that you would not see if you hadn't taken the upfront time to think things through and take consistent action.
Many moons ago, I was a District Manager with the Avon corporation in one of the consistently winningest territories in the U.S... One of the reasons for this, I believe, is that our brilliant Divisional Manager had us map out our monthly sales goals by hand, rather than using the plug and play software that the rest of the country was using.
By crunching numbers, using our brains and a calculator, we were really able to see clearly what actions needed to be taken each day, in order to reach our monthly, quarterly and yearly goals. Directing our attention this way worked like magic and we were quite a force to be reckoned with as a result!
4) Review constantly ... stay on track. Glance at the big picture daily...preferably first thing in the morning, early. Review details monthly. What's working? What isn't? What can we do to improve? And what can we celebrate?!
By taking the time to create goals, take consistent action, improve and refine, you will be setting yourself apart from the pack and giving your venture a foundational base with which to profitably grow upon.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 120,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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