You know you need to become proficient at digital marketing and social media.
If you don't, you will be left behind.
What most companies don't understand, however, is that there are a multitude of pieces that need to be working together in order to get the results you are looking for.
Doing one without the others tend to leave you with less than stellar results and a frustrating overall experience.
Here are the top three issues we see daily when working with clients.
1.) No Strategy or Objectives
Where do you start? How do you maximize your time and resources with regard to sharing content and increasing engagement?
It's important to decide WHAT your objectives are BEFORE committing to jump into your digital marketing strategy.
Ask yourself... Are you wanting to...
Once you decide, only then should you put together a game plan to move forward.
2.) No Consistent Schedule
A random shot in the dark approach seldom works.
When someone says "I want to go viral" it's a big red flag that they need some help in clarifying objectives and understanding that online marketing is more about what you do every day rather than achieving viral status.
It is important, therefore, to have a plan and execute it on a regular basis. Swinging for the fences is fine every once in a while, but it's what you do consistently that counts.
Break it down by quarter, month and day...
Work backwards from your objectives and then determine what type of content you will be sharing (blogs, video, infographics, call to action), how often and where you will be sharing it.
3.) No Back End System
People need to know, like and trust you before they choose to hire or do business with you. You need to touch them 7-10 times before making a sale (hence the beauty of social media. It's a constant conversation and opportunity to stay top of mind).
Putting thought and systems in place will increase your results dramatically.
Here are some tools that will help you analyze and manage your results.
Sales funnel creation and management Infusionsoft or Clickfunnels
Content dissemination Buffer & Hootsuite
ROI tracking SproutSocial
When you hear someone say that social media marketing doesn't work for them it's generally because they didn't have all pieces of the puzzle working together at once. When you get help and finally harness that power, the result can be incredibly impressive.
If you have been struggling to manage your internet presence, Social Media and Digital Marketing. Or you know you need to "be out there" in a much bigger way, but you are just not sure *how* --- we can help. Since 2009 we have been getting results online for the Health and Wellness industry. If you'd like to learn more about how we can help you get seen, build a positive reputation; and a powerful list of followers, online --- just click here
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