Kim Peterson Stone, CEO CommonSenseHealth.org
Consistently managing your positioning online can be a challenge. The decision to hire someone in house or hire out these tasks can make or break you.
Unfortunately the industry itself can be confusing and you may not actually be purchasing what you think you are, unless you have a basic understanding of what you are looking for and know the right questions to ask.
First of all, you need to understand what, exactly, it is that you are trying to accomplish. What are you looking to do?
Bring new clients in the door?
Increase average order size?
Launch new product or service?
Build social presence, newsletter list etc.?
Then … what the person you are interviewing is bringing to the table.
Someone can claim to have experience in social media, but what does that actually mean?
Do they just know graphics?
Are they a great copywriter?
Can they help you with branding?
What experience do they have with the various ad offerings on Facebook or Instagram for example?
Which do they prefer and why?
Before taking on a new client, I think of it in terms of … if I’m charging a certain amount for this service … I’d better be able to consistently deliver a certain amount in sales above and beyond that amount.
This makes it easier for everyone to understand the objectives and stay on the same page, then we don’t get caught up in minutia that really has nothing to do with impacting your bottom line.
Posting content on social media is EASY, getting consistently positive results takes SKILL!
Some questions that will help you get past smoke and mirrors are ..
Give me an example of successful campaigns you’ve run.
Can you share a situation that you helped turn around?
How long is this going to take to get up and running and what type of results should I expect in what time period?
You need to know what this person or organization is capable of accomplishing and determine whether or not the deliverables are in alignment with your goals.
Be prepared to train office staff on how to properly answer phones and promptly respond to messages and emails that are created as a result of these efforts.
When you hire the right person or contractor for the job you will see a DRAMATIC uptick in lead generation. Make sure you are property equipt to respond, in order to maximize your results!
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence and grow their businesses and increase sales using social media and online marketing.
Kim has built a network of 180,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients.
She speaks, consults and trains on Inspired Leadership and How to Build Quality Business Relationships and Acquire New Clients Through LinkedIn and Social Media.
To inquire about booking Kim for consulting or appear at your next conference or event, please click here and to learn more about how you can improve your presence online, increase customer acquisition and build your brand, click here.
To see all of Kim’s articles posted on LinkedIn Pulse, click here.
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