When working in our own niches, we tend to develop and share our accomplishments within a concentrated grouping of individuals.
We may start to take for granted that everyone will automatically know what we do, the talents we have and the services we offer.
But the fact of the matter is, there is so much noise out there, it's our job to set ourselves apart from and above the cacophony.
The results of doing so can be HUGE!
Whether you are looking for a new job, to create a new product, build distribution networks, make sales or build a new team.
The power to do so is literally at your fingertips!
But you need to put forth the effort to make it work for you and attract the types of people who are looking for EXACTLY what you have to offer (LOVE it when that happens!).
Making small modifications over time can have a major impact!
Here are three action items you can implement today in order to start changing the trajectory of your profile from one that gets lost in the shuffle to one that stands apart from the crowd.
Create a header that matches your web page branding. This guy (Adin) does great work, is very professional and super affordable. Add your contact info right there.
You can set up an exclusive, for LinkedIn only, email address if you like and use a service like Google Voice to assign you a number that can be differentiated from, but directed to your cell phone. Whatever method you choose, the bottom line is to make it easy for people to reach out to you.
Create projects that require a call to action. Do you have a web page where you make an offer or collect email addresses?
If not, you should. These are ongoing projects, are they not?
Create evergreen (always appropriate) offers (reviewing every 3-6 months to modify or update) in the Projects section of your LinkedIn profile in order to help educate people as to what you do and give them an opportunity to reach out or be kept apprised as to what you have going on. Encourage them to connect with you via other social media platforms you are active on as well.
Take time to order your skills and endorsements in ways that best reflect where you are right now and which direction you are going.
For example, I was getting endorsed in areas that are not my current focus and then missing out on my major area of impact.
A quick change to the order of your skills and endorsements can put your main strengths in front of your connections as something to endorse you for.
And you get bonus points for...
LinkedIn is FAR more than a place to store your resume. It is a vast and powerful database with which to differentiate yourself from the crowd!
Kim Peterson is a passionate Health & Wellness Advocate and the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide. Prior to CSH, Kim was the Founder of Light Force Therapy, a company that rapidly became a multi-million-dollar leader in the light therapy industry.
Kim has built a network of 120,000 + highly engaged subscribers, fans, and followers which produce consistent sales and expands daily; and speaks on how to build relationships via social media in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed as well as Living Up to Your Fullest Potential, TODAY!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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Kim Peterson, Keynote Speaker, LinkedIn Expert, Teaching Teams To Increase Increase Opportunities By Building Relationships Online
Kim is the Founder & CEO of CommonSenseHealth, a health-conscious, Colorado-based digital marketing firm,
CommonSenseHealth has provided top-notch digital marketing & social media services for the health & wellness industry
worldwide since 2009.
If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.
I also speak on how to build relationships via social media in such a way that will dramatically improve your (or your team's) overall results and open doors to opportunities you never knew existed!
To inquire about booking me, please offer a few details in the message area here, and I will get back with you personally to discuss.