How much change is going on within the medical industry these days?
If you are in it, day in and day out, you are feeling the squeeze of shifting insurance pressures, rules and limitations. You are experiencing the confusion and potential dissatisfaction of your patients. They are picking up a TON of information online and are confused as to which is the best path for them in treating their symptoms or condition. They are looking for results and your hands may be tied in order to effectively deliver those results. There are daily pressures of running a practice; from staffing to cash flow management...rapidly growing operating expenses etc.
It's no wonder that many professionals, M.D.'s in particular, are making a shift; by using their credentials and years of experience to carve out a complimentary career path. Perhaps they have written a book, designed a therapy or product or are performing a type of treatment which is revolutionary...the bottom line is if this... if this is you, your marketing and messaging must shift to support your efforts.
Of course there are regulatory issues to contend with, image considerations to stay on top of and the creation of appropriate messaging in order to engage and grow your group of followers or Tribe.
No doubt it's a new world out there; and those who are riding the wave are sharing their passion, influencing millions and earning a substantial income on their own terms. But make no mistake, this entire process must me undertaken with vision, experience and consistent results monitoring.
If you are interested in exploring how you can make the shift and grow your Health & Wellness business, and develop brand -YOU, then schedule a call to share your vision with us and determine whether or not there is fit.
Some additional reading you may find helpful.
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