How much change is going on within the medical industry these days?
If you are in it, day in and day out, you are feeling the squeeze of shifting insurance pressures, rules and limitations. You are experiencing the confusion and potential dissatisfaction of your patients. They are picking up a TON of information online and are confused as to which is the best path for them in treating their symptoms or condition. They are looking for results and your hands may be tied in order to effectively deliver those results. There are daily pressures of running a practice; from staffing to cash flow management...rapidly growing operating expenses etc.
It's no wonder that many professionals, M.D.'s in particular, are making a shift; by using their credentials and years of experience to carve out a complimentary career path. Perhaps they have written a book, designed a therapy or product or are performing a type of treatment which is revolutionary...the bottom line is if this... if this is you, your marketing and messaging must shift to support your efforts.
Of course there are regulatory issues to contend with, image considerations to stay on top of and the creation of appropriate messaging in order to engage and grow your group of followers or Tribe.
No doubt it's a new world out there; and those who are riding the wave are sharing their passion, influencing millions and earning a substantial income on their own terms. But make no mistake, this entire process must me undertaken with vision, experience and consistent results monitoring.
If you are interested in exploring how you can make the shift and grow your Health & Wellness business, and develop brand -YOU, then schedule a call to share your vision with us and determine whether or not there is fit.
Some additional reading you may find helpful.
Getting Out Of Your Own Way When Building Your Business
Are You Dominating Your Market Niche?
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Kim Peterson, Keynote Speaker, LinkedIn Expert, Teaching Teams To Increase Increase Opportunities By Building Relationships Online
Kim is the Founder & CEO of CommonSenseHealth, a health-conscious, Colorado-based digital marketing firm,
CommonSenseHealth has provided top-notch digital marketing & social media services for the health & wellness industry
worldwide since 2009.
If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.
I also speak on how to build relationships via social media in such a way that will dramatically improve your (or your team's) overall results and open doors to opportunities you never knew existed!
To inquire about booking me, please offer a few details in the message area here, and I will get back with you personally to discuss.