After being contacted, by senior staff at LinkedIn, a few months ago, with the news that the LinkedIn app was getting a major overhaul, I first took the time to view LinkedIn's CEO, Jeff Weiner's vision for the next 10 Years.
This presentation got me pretty pumped about the possibilities that a sleek, user friendly, yet robust app could provide to members/users of LinkedIn.
Let's face it...everything is going mobile...if you are ahead of that curve, the power of momentum will be on your side.
Here are the apps upgraded features as described by LinkedIn
Your Feed (Home) is content from your network to help with your professional day. It’s based on what we determined is most relevant for your industry, function, and skills combined with what conversations and content you care about. For the first time, as part of a lightweight onboarding process, we are going to ask you what content you are interested in, and over time you can also unfollow things that are less valuable to you.
Me represents your professional brand. This is where you can see all things about you — who’s viewed your profile, who is commenting on, or sharing your posts. It also offers the most intuitive way of updating your profile that we have ever had, so you can easily spruce up your professional profile to keep things fresh.
My Network is a daily briefing of what’s happening in your professional network, so you can see in seconds people you may know, new posts from your network and suggestions to keep connected. For example, it will offer prompts to say congrats to a connection celebrating a new role or work anniversary, or send a message to someone in your network when they have written a post on LinkedIn.
By syncing your calendar it will also help you get smart for your next meeting. You’ll be prompted to look at the profile of the person you are meeting with that day with details on what shared connections or shared interests you have. This way you can avoid the small talk and have a meaningful conversation.
Messaging abandons email in favor of a more casual way to stay in touch, allowing you to initiate quicker conversations in a lighter-weight interface. This makes it easy for you to ping someone in your network on a quick question or continue a conversation as you would in real-life.
Search is now 300% faster, and a lot smarter, so you can quickly find people, jobs and groups you’re looking for. For example, search for jobs with the title “Gold” and get results before you even finish typing.
The new app also fully realizes our multi-app strategy by bringing more focus to the main flagship app. And with the new app launcher feature, it is incredibly seamless to launch into other LinkedIn apps for dedicated and deeper experiences, like Pulse, Groups, Job Search, etc.
And if you want a step by step on how these features flow...
Check out this great overview/usage video by @Viveka Von Rosen
If you do not have a complete and up to date profile on LinkedIn and you are not checking in and contributing great content on a regular basis, you are missing a stellar opportunity to connect, network, seek and find opportunities that you never would have known existed.
Now that this new app makes mobile usage powerful yet smooth to use...there is no better time than now to check out all the features that LinkedIn's new app has to offer; and start learning more about how they can help you reach your business development and career goals.
If we are not yet connected on LinkedIn...Let's Connect!
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