Kim Peterson, CEO CommonSenseHealth.org
When you say the words, social media, it tends to incite a gold rush type of enthusiasm from business owners, to people wanting to start side gigs, to people that are convinced that they have invented the latest and greatest, coolest new thing.
But the spectrum which encompasses the world of social media is extremely broad and complex and can mean different things to different sized organizations.
So in this ever-changing, and rather intimidating world of social media, where do you start?
The answer is you start where you are with the resources that you have, knowing that what you do today and what works today may not necessarily work tomorrow and you have to be OK with that.
Just as with a friendship or a family relationship, building your presence on social is something that evolves and changes over time. It takes time and effort to ensure a relationship flourishes. The same holds true with managing your presence on social media.
If you work for a large company that has a content marketing division which kicks out generic pieces of information for you to share, then PLEASE be sure to put your own personal twist or commentary on said information (of course you will need to run this by whomever in legal, depending on what industry you are in), but make sure that you're not just kicking out the generic info., just for the sake of information regurgitation.
This isn't pretty, or helpful. Be sure to give it your personal viewpoint that will allow people to connect with you.
If you are a solopreneur or you're looking at putting together a side gig, start with your friends, family, associates, and peers. Share helpful pieces or information that explains what you do. Collect and share testimonials. Share information that would be valuable and helpful to people in general, along with potential clients. Don't spam. Don't sell, sell, sell. Strive to be of value first and foremost.
If you are a small business and you really do not have the time to pull everything together yourself, hire someone in-house or get yourself a contractor that will pull all the pieces together for you. A solid digital marketing company will analyze your objectives and put together the most direct approach to your solutions based upon the tools available and your budget. You will generally be able to do this for less than it would cost to bring on board someone internally, but some people feel more comfortable having an employee inside that can do this for them. The bottom line is, you have options.
Based on your size, challenges, and potential opportunities there is a place for your business in social media and once you make the commitment to jump in, you will start putting together a trail of breadcrumbs where people can find you, learn more about you and determine whether or not your message resonates with them.
Keyword “them”. It’s about them. Keep that in the forefront of your messaging and you will be light years ahead of everyone trying to “go viral” or “beat the algorithms”.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 150,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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