Kim Peterson, CEO CommonSenseHealth.org
What is it that you really do?
If you are in business in any way, shape or form it is quite likely that you provide people with something that they want.
If you sell Twinkies (400 million are sold yearly) this is definitely not something that people need, but rather something that they want. Not too tough to pedal to the right market.
If you are in banking, financial services, insurance or are a dentist you sell people something that they need but they may not really want. A little tougher to push.
So how do you clearly convey the advantages of what you are offering in a very large and messy online world where you have about a nanosecond to get someone's attention?
By being human, cutting through the corporate speak and sharing with your potential clients how their lives will be improved by doing business with you, or how they can avoid incredibly painful outcomes by purchasing your product or service.
Say for example you are in insurance. You have to overcome the fact that there's a lot of skepticism in terms of how insurance companies work and the value that they actually provide.
Everyone has heard horror stories of car insurance rates being jacked up after having a single accident or having to fight with insurance companies to pay claims quickly and easily.
Public perception? Dealing with insurance companies can be a painful experience.
So how do you overcome this and set yourself apart and above the noise?
Good stories. You need to talk about them.
What about the family whose house burned down and you or your company was right there to make sure that they had a warm bed to sleep in that night and they were able to go get new clothing and whatever else they needed as they started to put their lives back together the next day?
What are you actually selling?
You are selling security. You are selling peace. You are selling safety.
When trying to communicate with potential clients online corporate speak tends to be very broad based. But ultimately people do business with people that they know like and trust.
So if you are really wanting to reach out online and generate leads, connections, new client prospects, you need to let people know who you are what you believe in and why you do what you do.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 120,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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