Having a presence on line is critical in today's consumer driven economy. People are checking things out on line before making a decision where and with whom to do business with. If you are not properly represented on line, this, unfortunately, does not make a good first impression.
Perhaps you are dabbling in social media. You post from time to time or have hired someone to post for you, but are you getting results?
Make no mistake, getting seen is now a pay to play game.
Are you using Facebook ads for your business? If so, are you tracking your conversions with Facebook reports yet?
How do you measure your results with Facebook Reports and what should you be looking to track?
In a word...conversions.
Meaning, did your ads make money?
So how should you track your results? Create a custom Facebook report that tells you everything you need to know. Here's how to set up Facebook Reports.
The tracking choices can be overwhelming. Here is an break down of what information is available to you.
Performance – Shows you the performance of your ads based on your objective.
Delivery – Shows the delivery stats of your campaign – Reach, Frequency, Impressions, and CPM.
Engagement – This tracks link clicks, post comments, post likes, post shares, and page likes.
Video Engagement – This breaks down how many people watched 3 seconds, 10 seconds, and the complete video.
App Engagement – Basically the same as Video Engagement and Engagement. How many downloads you’ve received, and how people are interacting.
Carousel Engagement – Tells you all you need to know about engagement on your carousel ads.
Performance and Clicks – Breakdown about link clicks and click through rates.
Cross-Device – Tracks interactions with your website or app on other devices.
Here are more ways to slice and dice the data.
As you develop your social media strategy, take action and then analyze your results, you will learn more about your audience, what they are looking for and how you can be of better service, increase your reach and step ahead of your competition now and in the future.
If you have been struggling to manage your internet presence, Social Media and Digital Marketing. Or you know you need to "be out there" in a much bigger way, but you are just not sure *how* --- we can help. Since 2009 we have been getting results online for the Health and Wellness industry. If you'd like to learn more about how we can help you get seen, build a positive reputation; and a powerful list of followers, online --- just click here
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