Kim Peterson Stone, CEO CommonSenseHealth.org
I've been fortunate enough to work with a client in the medical spa industry over the past year. They rely very heavily on their brick-and-mortar location as well as their visibility online to promote their business and maintain a constant stream of new clients.
Since they are local I'm able to actually work with them on site, which is a lot of fun.
Coming from a space where I either work in my in home office or travel to see clients, I was not familiar with the constant baragement by marketing and sales organizations that these poor brick-and-mortar locations must endure.
It staggers me that companies are still using these type of tactics to attempt to prospect for new clients.
The following Five Completely Horrible Marketing Tactics listed below, impact more than brick-and-mortar locations, it just took this particular experience to make them all come to the forefront of my mind.
My heart goes out to those valiant office staffers who have to blast through a quagmire of this junk everyday.
We all need to keep our keep our sales pipelines full, but please, please, please avoid of the following at all cost … unless your intention is to make enemies and infuriate everyone you come in contact with.
1) Sending out spam emails - Yes, companies actually do this. It's illegal, it's annoying and it turns everyone off that you come in contact with but people still do it. #makeitstop
2) Hiring some poor schmuck to call random business phone numbers asking for the office manager or business owner - Really? When was the last time someone on the other and said “Why, I'm the office manager or business owner and I have all the time in the world for your unsolicited call today. What can I do for you?” (insert heavy eye roll here).
3) Using auto dialers and bots - I'm talking about bots that call out with a ridiculous message stating that you need to stay on the line for further information or a fantastic offer. Really? Are you serious? People actually respond to this?
4) Insisting on using massive pop ups on your web page - Pop-ups used to be very effective when gathering email addresses for people wanting to sign up for a newsletter or receive some type of helpful information. What is interesting to me is that as people have tried to figure ways to bypass them, the response from pop up companies has been to make them harder to get around.
Sooooo, let’s do something that will make it more stressful and annoying to the people kind enough to take a look at our page? Help me understand the logic.
5) Auto play videos with sound - You know when you land on a page just to read an article, but this video comes up out of nowhere and starts blaring at full blast in the background? Yeah, what is the purpose of that?
Surprisingly, these aren’t just fly by night scam artists playing the game.
If there is anyone out there who uses these tactics on a regular basis and stands by their efficacy, please feel free to comment below. I'm always open to learning something new, but my gut is telling me that these are very old-school methods that will not be tolerated in a world where transparency and client experience is paramount.
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence via social media while generating leads and sales worldwide.
Kim has built a network of 150,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training on How To Make An Impact Online and Peak Performance Strategies That Get Results, please click here to email Kim directly and she will get back with you personally to discuss.
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