Kim Peterson, CEO CommonSenseHealth.org
According to Zephoria Marketing
"Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook monthly active users) which is a 16 percent increase year over year. (Source: Facebook as of 11/02/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore."
"16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode."
Combine that with the current state of marketing, according to Axiom
“U.S. consumers have an incredible number of options. Just think of all the products available today on Amazon. Everything from A to Z, in fact. With the proliferation of options, it has become harder for brands to understand exactly what consumers want or need or predict their choices. This makes the marketer’s most basic dilemma even more difficult: if it’s not possible to market to everyone, how do we efficiently reach those who are most likely to be interested in what we have to sell?”
If you market B2B OR B2C, the individuals you are wanting to target are likely on Facebook.
How well do you know your client avatar?
Having the ability to slice, dice - then target your IDEAL potential client is KEY. How helpful would the following category breakdowns be for you?
Fields of Study
With details as deep as these, naturally, precise geographic targeting is a given as well. Facebook comprises this information based primarily on, information users provide to Facebook as well as information mined by data partners.
One constant is that Facebook is always looking to improve the process and types of detail they are able to access. This provides much more targeted opportunities for marketers and an overall personalized experience for the user.
“The new structure based on targeting type enables a more precise target audience to be constructed. In the past, many audiences could only be connected via an ‘or’ statement, but different targeting types are now connected via an ‘and’ statement.
For example: an advertiser trying to acquire customers for a new digital camera can target: ‘People who are parents and who are interested in photography and who upload photos frequently."
When deciding to take the leap into Facebook advertising for business, a step by step formula that we use is as follows.
Then apply, test and refine, improve.
There has never been a better time to get directly in front of the people who really want/need to connect with you. If you haven’t tried a serious attempt with Facebook for business...it’s time to educate yourself and give it a go.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 150,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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