If this phrase "social media strategy" is unfamiliar to you, or you just don't think a strategy is necessary, it's time to hire a pro.
An experienced social media manager will understand the importance of strategy and know how to create one that contributes to your bottom line. They'll understand the ins and outs of marketing funnels, how to choose the right platforms and how to use social media in a way that aligns with your overall business goals. A social media manager can ensure you're using social media intentionally, in a way that protects and builds your brand. Keep in mind that a half-baked strategy can be just as bad as no strategy at all.
Digital marketing knowledge / staying on top of trends
There still seems to be this idea that if you know how to use social media, you must be good at social media management. And if a teen can do it, why can't you?
Keep in mind that there's more to the job than posting pictures or tweeting links to your blog. To succeed at social media marketing, a person should have a strong understanding of:
In addition, a social media manager should have strong writing skills and a keen understanding of how their tasks fit into the marketing strategy, not to mention how social media contributes to the goals of the business as a whole.
Social media is constantly in flux. New platforms, tools and strategies emerge constantly, and it can be difficult for even social media specialists to keep up.
For instance, do you stay on top of industry reports and research? Do you attend social media conferences and workshops? Do you network with other professionals in the field? Probably not.
This is where social media pros shine. They know what's changing and what your business should do to keep up.
Here are a few additional posts that will help you decide which resources will work best for your business.
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Here's What Happens When You Hire a Company to Do Your Media and Marketing For You
5 Questions That Could Massively Improve Your Web Page
If you have been struggling to manage your internet marketing, Social Media and blogging. Or you know you need to "be out there" in a much bigger way, but you are just not sure *how* --- we can help. Since 2009 we have been developing networks and getting the message of Health and Wellness around the globe in a big way. If you'd like to learn more about how we can help you get seen, build a positive reputation; and a powerful list of followers, online --- just click here
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Kim Peterson, Keynote Speaker, LinkedIn Expert, Teaching Teams To Increase Increase Opportunities By Building Relationships Online
Kim is the Founder & CEO of CommonSenseHealth, a health-conscious, Colorado-based digital marketing firm,
CommonSenseHealth has provided top-notch digital marketing & social media services for the health & wellness industry
worldwide since 2009.
If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.
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