If this phrase "social media strategy" is unfamiliar to you, or you just don't think a strategy is necessary, it's time to hire a pro.
An experienced social media manager will understand the importance of strategy and know how to create one that contributes to your bottom line. They'll understand the ins and outs of marketing funnels, how to choose the right platforms and how to use social media in a way that aligns with your overall business goals. A social media manager can ensure you're using social media intentionally, in a way that protects and builds your brand. Keep in mind that a half-baked strategy can be just as bad as no strategy at all.
Digital marketing knowledge / staying on top of trends
There still seems to be this idea that if you know how to use social media, you must be good at social media management. And if a teen can do it, why can't you?
Keep in mind that there's more to the job than posting pictures or tweeting links to your blog. To succeed at social media marketing, a person should have a strong understanding of:
In addition, a social media manager should have strong writing skills and a keen understanding of how their tasks fit into the marketing strategy, not to mention how social media contributes to the goals of the business as a whole.
Social media is constantly in flux. New platforms, tools and strategies emerge constantly, and it can be difficult for even social media specialists to keep up.
For instance, do you stay on top of industry reports and research? Do you attend social media conferences and workshops? Do you network with other professionals in the field? Probably not.
This is where social media pros shine. They know what's changing and what your business should do to keep up.
Here are a few additional posts that will help you decide which resources will work best for your business.
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