Kim Peterson, CEO CommonSenseHealth.org
There has never been a better time to get your message out to the world. But why do it? Why share your expertise, knowledge, and experience?
Because you are creating a trail of breadcrumbs with everything you do online whether you like it or not.
For example, you are being followed by ads for the products you abandoned in a shopping cart when shopping online.
Or how about taking it a step further...while looking at cars on a car lot’s site last week… my significant other was contacted by phone...because he had previously filled out an inquiry form. Subsequently, we came in and purchased a $45k vehicle within 48 hours of receiving that call.
We could go down the rabbit hole of how it all works, (pretty amazing stuff) but for the purpose of this piece. I’d like to touch upon the power you currently have access to and address whether or not you are taking full advantage of it.
I’m not talking about launching a highly sophisticated, multi-staged sales funnel here, but you too have the ability to attract people you would like to do business with.
Let’s say you post (via Facebook, Twitter, LinkedIn, Instagram etc.) a bunch about being out at happy hour, how bad the political system is in your country and how you are unfairly treated at work, home (insert destructive force that’s keeping you from getting ahead here) etc.
What type of impression do you think that makes on a future employer, loan provider, business partner etc. who does a little background check on you?
Whereas by contrast the person you are competing against for said prized position, loan or partnership comes up as sharing posts on where she/he believes your industry is going over the next 12 months, an interesting piece about a new archaeological find, or a pic from the weekend hike she/he took.
What would your impression of both people be?
What you do online is trackable and searchable, no matter how technologically savvy you think you are.
Now let’s flip this around a bit. If someone is searching on LinkedIn for a potential employee, partner, vendor etc. how well are you representing yourself?
Did you slap your resume up a few years back and call it a day?
Your network and contribution therein go a long way towards the opportunities that will be presented to you. Make sure you are representing yourself as a person that is respected and respectful as well as helpful, interesting and informative.
If you put forth a consistent effort, the connections and opportunities you attract as a result will impress and astound you. So be aware, stay focused and make sure you are creating a good impression online.
Kim Peterson is a passionate Health & Wellness Advocate and the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide. Prior to CSH, Kim was the Founder of Light Force Therapy, a company that rapidly became a multi-million-dollar leader in the light therapy industry.
Kim has built a network of 100,000 + highly engaged subscribers, fans, and followers which produce consistent sales and expands daily.
If you are looking to multiply your business results by growing your strengths, then perhaps we should chat. I am taking on a select few one-on-one and corporate clients this year who are interested in achieving dramatic increases in results; a few diamonds in the rough who are ready to do what it takes to rise above and create the life that they truly want to be living.
If you are ready for a coach and accountability partner to give you the guidance, truth, and the tough love you need to make it happen, then reach out. Click here (KimPeterson.co) and type “I’m ready” in the message area and I will get back with you personally to discuss.
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