Kim Peterson, CEO CommonSenseHealth.org
Whether you are building a business or attempting to expand your career, your presence online is an important tool to use and master.
But there is a WHOLE LOT of information out there on how it should be done, right?
How do you sift through the fluff and get to the information that will help you achieve real and long lasting results for YOU?
Here are a few ways to cut through the clutter, along with things to remember, as you attempt to leave a valuable digital footprint for yourself and your business.
Stop chasing shiny objects
If you're looking for new and improved ways of doing things, great!
Take a topic or a subject and learning it. Carve out a certain amount of time each day (yes, you will actually need to put forth an effort) to apply yourself and give this new tool, strategy or tactic time to produce results.
Don't go from tool to tool to tool or app to app to app, chasing the next, best and greatest thing. Learn something new, give it time to produce results, access those results and then determine if a pivot is needed.
Don't get caught up
There are many articles telling you things like “here's the best time to post” on any given platform. Guess what? The best time to post today may be entirely different tomorrow. There are no absolutes in digital marketing or content distribution.
While we are dealing with new tools, platforms, and resources that change daily, we are dealing with old ways of communicating by being of service and value to people. Have that be your focus and you will be far more successful than attempting to chase the latest trend.
Don’t expect instantaneous results
Just as building one on one relationships takes time, building tens of thousands or hundreds of thousands of followers and potential clients does as well. Remember, it’s not about the volume of numbers, but the interaction that you really have with these people.
Yes, they are people, not numbers. Remember this when you are reaching out and you will be far more successful that if you post all about you.
Would you walk into a party or event and say “Look at this award I won.” or “Here’s a picture of what I ate for lunch.” ? Let’s hope not.
Try to contribute information that others will find helpful (that you create yourself or share from someone else with your commentary) or will initiate conversations that will be beneficial to the group.
Don’t be so literal. Stay away from being a “me too” brand
When you are given a how-to or templatized version of what has worked for someone else, use it as a general rule, but inflict your own personality and twist to it. Don't just replicate what other people are doing verbatim.
Think outside of the box. There is a lot of information coming at us every single day and many people are copying what other people do just for the sake of throwing something out there.
If you really dig deep as to what your tribe or group of potential customers or clients really want to know, then you will tap into content that is uniquely yours, which will open doors to initiating conversations, which can lead to new opportunities.
Be you, be helpful and be patient. Keeping things simple and staying focused will go a long way towards growing your presence online.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 150,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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