Kim Peterson, CEO CommonSenseHealth.org
The goal of your internet marketing, in general, is to cast a wide net and leave a trail of breadcrumbs...leading those with a problem you can solve directly to your front door.
You want to be present on platforms where your target audience hangs out and where you are interested providing the type of content that fits in with those platform’s strengths.
When on LinkedIn, for example, you may want to talk business topics and personal development; in article, infographic or graphics format.
When on Twitter, fast snippets of helpful info. based on your niche, identified by relevant #hashtags are the name of the game. You can link to video, articles, graphics etc.
When using Instagram, pics and video designed to educate, inform and entertain generate the most activity. Targeted ads can be very powerful as well.
When posting to Pinterest, crafts, recipes, photos … again, you can link to video, articles, graphics etc.
Facebook, all of the above plus the ability to slice and dice market segments like never before with Facebook ads.
Look at it this way, every blog post you publish, infographic you create and share, video you create and post, and the discussion that takes place under each, stays out there as a calling card of sorts; something that lets potential client, vendors, peers etc. glean some insights as to your take or position on certain topics.
It’s in your best interest to share helpful information based upon your particular area of expertise. When people looking for answers come across the various platforms you are participating on, you then, make an impression and provide assistance to them...free of charge! Wow! What a humanitarian you are!
You have an opportunity to become respected and trusted. That’s great! But make no mistake, what sounds simple is by no means fast or easy.
Consistency and quality are key.
My platform of choice is LinkedIn and I tend to post on self-development, business growth and management, leadership development and digital marketing topics on a daily basis.
I recently had someone take a screenshot of one of the graphics I’d created and slap her web address on top of it, then send to her audience. Doing things like that reflects very poorly on you (blurry screenshots are not the visual you want to be sending out to your potential clients). It looks unprofessional and clogs up everyone’s newsfeed.
Sharing brilliant copy that you believe will be of benefit to your followers while crediting the originator is great. Cheesily ripping off other people’s stuff will diminish your credibility, FAST. Just say no.
LinkedIn is responsible for about 90% of our sales leads and generally by the time people reach out to me via email, message or by phone, they have already been following my posts for a few month to a year. They already know my areas of focus and what CommonSenseHealth.org offers, they are now ready to learn more about what we may be able to do for them and what the investment is.
This is POWERFUL! No arm twisting, cold calling or begging for the sale. A level of trust has been established.
Does it happen overnight? No. Is it easy? No. Is it worth it? Yes!
So much so, that my commitment in 2017 is to get FAR more proficient in my LinkedIn usage.
Daily posts, committing to engaging in more communication, and dramatically increasing my education within the ever evolving world of LinkedIn Marketing Solutions. I’ll be feature experiences, findings and results in upcoming posts, so stay tuned!
Contributing online amplifies everything else you’re doing – When you create awareness for your content, while solving someone’s problems you automatically create more awareness for everything you are doing.
One of the simplest ways that you can share all of the platforms you are active on is by using a branded email signature. Wisestamp is an excellent resource for this. They have a free and paid option.
Online marketing boils down to realizing where a problem lies and being instrumental in fixing it. If you assist someone dealing with a painful or challenging situation, you will earn their loyalty and possibly the sharing of your content (which can go a LONG WAY towards building your credibility), suddenly someone else is validation your position
So commit to being of service consistently, then assess for yourself as to the broad-reaching benefits.
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 150,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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