Kim Peterson Stone, CEO CommonSenseHealth.org
Everyone is looking for the shortcut, the quick tip, the ONE THING that will help them get a new job, meet their sales quota, fill that next event, find the perfect candidate, etc., but the truth of the matter is that there are no quick fixes.
Ever since internet marketing and social media have become the mammoth anomalies that they are, there have been stories (some are actually true) of rags to riches, becoming millionaires overnight etc.
You know, you’ve seen them, right?
Have you noticed how many of these people (out of the kindness of their hearts) are selling absorbently priced courses and programs to teach you their magic formula?!
So thoughtful of them!
Visions of pick and shovel sales people during the gold rush come to mind.
But I digress.
Having been in the digital world (agency owner) from a business perspective since 2009, my experience has been that creating a profitable presence online isn’t something that happens overnight without some pretty serious skills being brought to the table.
Many variables need to be established before jumping in.
Things like …
What are your overall objectives … short and long term?
Selling a product or program online? Tripwire? Membership? Upsells?
Sending customers to a brick and mortar location?
Clearly identifying your target audience?
Performing market research?
Growing your mailing list?
Building your brand?
Then, what is your budget and anticipated ROI, over what time period?
Having the resources and a realistic view regarding what it’s going to take to reach your goals will save you the frustration on miscommunication and unrealistic expectations.
Once you know WHAT you want to accomplish and in what type of a time frame THEN you can start to determine which approach is best for you.
Whether it’s (generally a combination of) ...
In person live events - filling via online efforts
Facebook ad campaigns
The choices are virtually endless and the rules change daily.
Bottom line, GET CLEAR then commit to DO THE WORK.
Chasing shiny objects or attempting to isolate the ONE THING will suck up A LOT of your time and money.
Either plan to hire it out, get your staff trained or hire a contractor or employees to help you make it happen.
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence and grow their businesses and increase sales using social media and online marketing.
Kim has built a network of over 195,000 highly engaged subscribers and fans, for herself and hundreds of thousands more for clients.
She speaks, consults and trains on Inspired Leadership and How to Build Quality Business Relationships and Acquire New Clients Through LinkedIn and Social Media.
To inquire about booking Kim for consulting or appear at your next conference or event, please click here and to learn more about how you can improve your presence online, increase customer acquisition and build your brand, click here.
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