Kim Peterson Stone, CEO CommonSenseHealth.org
In business, we are taught, encouraged to …
1. Define clear business goals – establish sales and earnings targets
2. Develop clear action plan priorities – the game plan towards goal achievement
3. Set clear measurement milestones – the feedback required to stay on track.
But what happens when …
Financial partners back out at the last minute
Trusted employees are caught stealing from you
You take on too much overhead (office space, equipment etc.) right before the market tanks
Staff/partners don’t follow through on their commitments
Gossip and backstabbing become the norm
Managing inventory and cash flow presents unexpected challenges
You have to take a step back and look up.
Who’s at the helm?
What is the mission?
How are you focusing and training staff?
Is there any direction at all?
This is NOT the time to think “Hey, let’s step up our marketing in order to get more $$$ in the door!”
It’s the time to step back and evaluate where you are, how you got there, where you really WANT to be and what it will take to make that happen.
I see so many companies making the same mistakes over and over. It’s literally like they are swimming in circles (without seeing it themselves) and they think that increasing sales will fix the problem.
Plug the holes first, then make repairs before you head back out to open water.
Marketing won’t work when you can’t build trust and relationships with the new clients coming in the door.
FIRST … Get help, clean house, hire better, train better, build a team, get everyone on the same page, keep the lines of communication open, get everyone involved, help everyone feel respected and supported.
These things need to happen BEFORE you press the marketing GO button.
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence and grow their businesses and increase sales using social media and online marketing.
Kim has built a network of 170,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients.
She speaks, consults and trains on Inspired Leadership and How to Build Quality Business Relationships and Acquire New Clients Through LinkedIn and Social Media.
To inquire about booking Kim for consulting or appear at your next conference or event, please click here and to learn more about how you can improve your presence online, increase customer acquisition and build your brand, click here.
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