Are You In An Industry That Frowns On Your Using Social Media For Business? Here Are a Few Hacks You Need To Know.
Kim Peterson Stone, CEO CommonSenseHealth.org
It's not uncommon for certain industries to not be entirely thrilled about their employees or representatives using social media for business purposes.
If this is you, I feel your pain and have walked in your shoes on many occasions. Now I get to speak and teach on ways to work around it.
While it's always best to have a very clear understanding as to what your governing legal bodies have to say, along with the dos and don'ts you must abide by, it’s also helpful to understand that there are ways to set yourself apart from the competition by using social media and your presence on LinkedIn in a way that develops trust among your potential clients.
For example …
What's stopping you from starting a group on LinkedIn or Facebook for people who share similar interests as you do?
Maybe you are a runner or you like to golf or you coach your child’s soccer team … these are all things that tell people about what type of person you are and potential shared interests you may have.
Maybe you create a group that helps people, who are fit your ideal client avatar, achieve goals that they have set for themselves in their business.
You're not talking about the services that you provide, alleged potential returns or anything of that nature … you are merely extending a hand in order to help someone else achieve better results for themselves.
So take a break from what everyone else is sharing … corporate earnings, potential upside, benefits, features, the history of your company… and instead focus on what your potential client or customer could be benefited by.
LinkedIn in particular is a great place to do this, because if people see a post that you shared which was of interest or helpful to them, they can just click on your profile and learn more about the type of business you are in and the services you offer.
If you start a group or are participating regularly on LinkedIn, you are able to connect and communicate with the individuals who choose to participate. This can also be a great way to break the ice, turn cold prospects into warm leads and start building relationships.
Setting yourself apart in business today requires taking the tried-and-true, mixing it with technological advances, blending in a bit of common sense and taking time to analyze the results that you're getting with any particular strategy.
When you keep giving in the forefront and getting as a secondary aspect of what you do on social media and LinkedIn for business, it will be much easier to stay within the guidelines that your legal team has established for you as well as contribute in such a way that will draw the types of people who are interested in doing business with you, to you.
Kim Peterson Stone is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping clients to establish an online presence via social media.
Kim has built a network of 150,000 + highly engaged subscribers and fans, for herself and hundreds of thousands more for clients. She speaks on How to Get Seen, Connect and Build Quality Business Relationships Through LinkedIn and Social Media.
To inquire about booking Kim for your next conference or event, please click here.
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