Kim Peterson, CEO CommonSenseHealth.org
After starting and running a cash intensive business for a number of years (Dealing with numerous, high maintenance, distribution channels, managing multiple manufacturing facilities, maintaining staff in multiple locations), I decided that, for me, streamlining and keeping overhead low is definitely a better way to go in terms of profitability AND the maintaining of a sane existence.
Here are a few tools that I rely on heavily to manage and grow my business currently.
LinkedIn - Great for connecting with potential partners and clients as well as vendors and friends! Keep up to date on industry happenings, participate in groups, build your personal brand and share your knowledge with your network.
Facebook for business - Create and manage ad campaigns geared towards specific objectives, like growing your mailing list, selling products, raising funds, managing customer service, and scheduling appointments.
Canva - Great for all things graphics. Create ads, all social media headers, flyers, brochures...you name it! Canva is AWESOME! There is a free as well as paid version...VERY reasonably priced for the amount of creation power you receive.
Hubspot CRM - It’s totally free and a great way to capture leads, track pending sales and create follow-ups.
Buffer - Great for managing content distribution for numerous social media accounts at once. With the toolbar feature, you can turn anything you find on the web into an interesting post.
Weebly - A super simple, fast way to manage a web site. Pages are easy to change and maintain. It’s a beautiful thing.
Paypal - Paypal may be old school, but it gets the job done. You can monitor invoices due, copy and create new invoices and use the debit card to make company purchases in a seamless way ... all while getting rebates for monies spent (score!).
Trello - Great for managing projects and clients with the ability to share items with your team and schedule deadlines for tasks. The free version is robust and is great for people who think visually.
Google docs - Great for writing post copy, creating documents that you plan to share and gather additional data from...forms for new clients, etc.
I like to keep things simple and use the tried and true as often as possible. That’s not to say that I’m not always trying new things, I am. I just like to avoid “chasing shiny object syndrome” and rely on tools that I know will be supported and improve over time.
If you have comments on the above or have any apps or programs that you think are AMAZING, please comment and share them below. Let’s learn from one another!
Kim Peterson is the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for clients worldwide.
Kim has built a network of 150,000 + highly engaged subscribers, fans, for herself and hundreds of thousands more for clients; and speaks on how to build relationships online in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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