Kim Peterson, CEO CommonSenseHealth.org
It’s no longer a question of “if” your business needs to be properly represented and generating inbound leads for you online, but rather “when” are you going to take the action necessary to ensure you are staying relevant and a step ahead of your competition.
Here are 7 strategies you need to keep in mind in order to succeed online, along with tools you will need to help you get there.
Know where your audience is… Facebook? Linkedin? Instagram?
You’ll likely need a combination of a couple platforms to reach your ideal prospect. Rather than being everywhere and doing a mediocre job, pick the top two you really want to have an active presence on and commit to contributing in a valuable way on those.
See how Zerik Kadrlik of Tribute Media breaks them down by audience type via infographic here.
Engage with informative and helpful content. Be interesting, catch your prospect’s attention.
Here are 36 Visual Content Creation Tools that will help you do just that, courtesy of SocialySorted.
Commit to consistent activity. Whether it’s adding blog posts to your web page, helpful posts on Facebook or LinkedIn, or adding great pics or video on Instagram; share your value and what you have to offer.
Plan your campaign strategy. You don’t know where you are going without a plan... Start here.
Recognize the pay to play aspect of social. Quicksprout overviews the ins and outs of advertising with paid social media here.
Create and maintain a web presence that is up to date, beautiful, easy to navigate, mobile friendly, functional and compliant with industry standards (HIPPA for example). Reach out to me here and type web in the comment area for more information on how to create the perfect web presence for you.
Cultivate and share reviews: As stated by Sujan Patel at Inc. Magazine
"According to a study from Dimensional Research and Zendesk, 90% of customers surveyed claimed that positive reviews influenced their buying decisions. A whopping 86% said their buying experience was influenced by negative reviews."
Here are 20 review sites to get you going, courtesy of WebPageFX.com
Reviews matter: According to SoftwareAdvice.com
"A whopping 84 percent of patients surveyed consult a reviews website with some frequency to view or post comments and ratings of healthcare staff."
Pick one of these strategies to jump in and learn more about, implement, then build from there. Before you know it you'll be increasing your presence, leads and opportunities as a result. And if it's all too overwhelming...get some help!
Kim Peterson is a passionate Health & Wellness Advocate and the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide. Prior to CSH, Kim was the Founder of Light Force Therapy, a company that rapidly became a multi-million-dollar leader in the light therapy industry.
Kim has built a network of 120,000 + highly engaged subscribers, fans, and followers which produce consistent sales and expands daily.
Kim speaks on how to build relationships via social media in such a way that will dramatically improve your (or your team’s) overall results and open doors to opportunities you never knew existed! To inquire about booking, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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