5 Ways Your Should Use Social Platforms To Help You Build Your Business And One Way You REALLY Want To Avoid
Kim Peterson, CEO CommonSenseHealth.org
A few days ago I was sitting in a Starbucks, enjoying a great conversation and a yummy cup of Joe, when I noticed a woman walk in.
Her body posture was not terribly powerful. She was frowning, slumped over, walking very slowly in a droopy sort of way (no judgment here, she just appeared as if she wasn’t having the greatest of days).
However, after sitting down she pulled her phone out, slapped it in front of her face, hit the record video button and all of a sudden became this wildly bubbly, incredibly animated individual!
I couldn't hear everything that she was saying, but did hear her mention how much fun she was having in California and how she’ll post more great stuff to her fans as the day rolls on ... ummm, we were both in Colorado at the time.
After she shot herself three or four times, viewed each video three or four times, reshot them three or four times and viewed them three or four more times, she grabbed her order, got up, put the frown back on her face, and with coffee in hand, slowly and droopily strode out the door.
I've tended to view things from the perspective that social media can be used to ... keep up with business associates, friends, and family whom you don’t connect with personally on a regular basis.
Or … to find answers, get information and reach out to people that you otherwise would not have the opportunity to connect with. In other words, it's a phenomenal tool in terms of learning, connecting, serving and creating opportunities that one could only dream of, just a few short years ago.
So when you're thinking of using social media such as LinkedIn (we are speaking primarily for business purposes here) please think in terms of following these simple guidelines to help you make the most of the opportunities available to you.
Begin with the end in mind (as Steven Covey would say) and move forward with intention.
You can definitely share information from other people who inspire you in order to get yourself rolling and build momentum, but eventually, you will want to add more and more of YOUR voice to the discussion.
Remember the Zen proverb ...
"Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water." ... And once you finally achieve "enlightenment" you still must chop wood and carry water.
In other words … do your work, do it well, and when you find success, do it again.
Using social to build, grow, learn and connect is a beautiful thing, just make sure it is serving YOU and not the other way around.
Kim Peterson is a passionate Health & Wellness Advocate and the Founder and CEO of CommonSenseHealth.org. Since 2009, CSH has been helping to establish an online presence while generating leads and sales for Health & Wellness clients worldwide. Prior to CSH, Kim was the Founder of Light Force Therapy, a company that rapidly became a multi-million-dollar leader in the light therapy industry.
Kim has built a network of 120,000 + highly engaged subscribers, fans, and followers which produce consistent sales and expands daily; and speaks on how to build relationships via social media in such a way that will dramatically improve your (and your team’s) overall results while opening doors to opportunities you never knew existed as well as Living Up to Your Fullest Potential, TODAY!
To inquire about booking Kim to speak or lead a training, please click here and offer a few details in the message area. Kim will get back with you personally to discuss.
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