"Life is like a bicycle. To keep your balance, you must keep moving."
- Albert Einstein
Change. In business as in life it's inevitable. If you are not paying attention to trends and taking advantage of market movements, you are setting yourself up for obsolescence.
In the rapidly growing, shifting and changing world of social media and digital marketing, it is critical not only to add it to your repertoire of outreach, but to have a plan and strategy in place in order to really accomplish your objectives, rather than taking up your valuable time, randomly posting and sharing without a game plan.
We see this every day.
Clients who are great at what they do, but confused as to how to move forward with their social media strategy. They may blog (sporadically), post on Facebook or Twitter (sharing random information) and wonder why nothing is happening.
Here are 5 questions to ask yourself BEFORE you set out to establish your presence on social media. Take the time to write out your answers to these questions in order to start clarifying your overall objectives which will then help define the approach you should take in order to achieve the goals you want.
What do you know that can help others? This may be information you take for granted, but others may not...tools, tips, strategies, recipes, how to's etc.
How old are they? Male or female? Education level? Where do they hang out? What books do they read? What associations do they belong to? Where do they live? What are their struggles?
Get super clear on this, while remaining open to the possibility of attracting others outside of this profile as well.
What is the back story of your business? Who are you? Who do you help? What problems do you solve? What do you believe in?
This is how you present yourself to the world. Make sure you convey your culture and essence in everything you do, from the photos you share to your wording, fonts, colors and energy conveyed in your posts.
Make sales? Increase followers? Launch a new product line? Get into a new geographic area? Grow your market share? Get clear before you reach out.
Without the right tools you are shooting in the dark. Here are a few you can look at in order to work smarter with your social media and digital marketing. For post scheduling take a look at Buffer or Hootsuite.
As you build, then start sending specific messaging out to various segments of your followers, take a look at a program like Infusionsoft to help target specific audience segments (potential clients, current clients, former clients etc.).
With some up front planning, effort, tools and monitored execution you can make a big impact via social media and digital marketing and achieve tangible results for all your hard work and effort.
If you have been struggling to manage your internet presence, Social Media and Digital Marketing. Or you know you need to "be out there" in a much bigger way, but you are just not sure *how* --- we can help. Since 2009 we have been getting results online for the Health and Wellness industry. If you'd like to learn more about how we can help you get seen, build a positive reputation; and a powerful list of followers, online --- just click here
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